Category: Topics

Discrepancies around viewability measurement are holding back discussions on media quality.

Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions.

You've increased your viewability rates by applying pre-bid targeting for viewability and by blocking ad fraud. Congrats! Your digital ad spend will already be more effective. However, even a campaign with excellent viewability can be compromised by problems, such as...

The misalignment of interests between publishers and marketers, calling out issues with fraud detection, hover rates, and discrepancies with viewability.

To run the most effective campaigns, advertisers need to think beyond viewability and address brand safety as well as fraud. Intrinsically linked, we believe online media quality is the key.

Harmon Lyons, VP of Business Development, clarifies common misunderstandings surrounding viewability and expands on what the advertisers needs to look out for when optimizing on viewable impressions.

Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in view for at least one second, advertisers want to transact their media buys on the metric. Consumers, they...