Marketers should stop relying on hover rate
CEO, Scott Knoll, dives into the importance of establishing success metrics, and why placing value in hover rates does more harm than good.
Publisher inventory quality data – asset or liability?
Today's biggest digital advertising challenges in online media quality have often troubled publishers that see incorporating viewability rates into the workflow as diminishing the value of their inventory, and making certain impressions impossible to sell.
Why marketers need to “be bothered” to find the right viewability vendor
Our CRO, Mike Iantosca, points out the major pitfalls marketers can avoid when partnering with the right viewability vendor.
Video viewability: Kevin Lenane at Beet Retreat 2016
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline...
An interview with Dean Cook, Ad Technology Manager at Time Inc. UK
We recently sat down with Dean Cook, ad technology manager at Time Inc. UK to discuss viewability, discrepancies, and Pub Expert, our solution for publishers.
It’s time to start thinking about inventory quality data as an asset, rather than a liability
Four steps you can take to put your media quality data to work and grow your business.
Digital & politics: seizing the right ad opportunities
Many expect this 2016 election to have a huge impact on the digital advertising industry. Political marketers need to put up safeguards to protect themselves from a few key concerns.
Fraud – the game of cat and mouse
Fraud can cost advertisers billions of their digital ad spend annually, and as such the online advertising industry is on a mission to uncover fraudulent activity. However, both buy and sell sides of the industry are benefitting from the new...
The current state of media quality in digital advertising
The Integral Ad Science Q3 2015 UK Media Quality Report highlights the current state of media quality in online advertising, presenting an analysis of trends in viewability, online brand safety risk and ad fraud.
Measure for measure: are viewability issues stalling the media quality conversation?
Discrepancies around viewability measurement are holding back discussions on media quality.
