Category: Topics

James Diamond, Managing Director of Australia, discusses viewability, what it is, and why it matters on AANA.

CEO, Scott Knoll, dives into the importance of establishing success metrics, and why placing value in hover rates does more harm than good.

Today's biggest digital advertising challenges in online media quality have often troubled publishers that see incorporating viewability rates into the workflow as diminishing the value of their inventory, and making certain impressions impossible to sell.