Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in view for at least one second, advertisers want to transact their media buys on the metric. Consumers, they argue, won’t convert if they never see an ad. Publishers are also interested in transacting based on viewability.
https://youtu.be/AQhitaSlI14 Moderated by: Terry Cohen, SVP of Media & Media Research, 4A’s Panelists: Carol Chung, SVP, Media Technology, Digitas Rachel Herskovitz, Manager, Global Media, American Express Ari Bluman, Chief Digital Investment Officer, North America, GroupM
Digital ad fraud. It touches everyone in the online industry, and therefore it has become one of the most talked about topics in digital advertising. The IAB, the ANA, and the 4As are on a mission to fight it, yet very...