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The internet has become an increasingly precarious place over the past several years. A pandemic, regional conflicts, climate-induced challenges, and an upcoming political election — the uncertainty doesn’t stop.
As marketers navigate the media landscape from one unpredictable event to the next, how can they avoid knee-jerk reactions and ensure their brand is protected during turbulent times and beyond?
Watch IAS’s webinar where we discuss:
- Why media pauses and divestment decisions actually harm your brand
- How to avoid harmful unconscious bias during turbulent times
- Best practices for safely reaching consumers across appropriate inventory
Speakers:
- Emily Healy: Product Marketing Manager, IAS
- Sarah Kalauskas: Research & Insights Director, IAS
- David Brick: Programmatic Sales Specialist, IAS
Watch the webinar on-demand now to learn the proven brand safety and suitability strategies that lead marketers to long-term brand protection — no matter what comes next.
