IAS Empowers Advertisers Across Social Media Platforms

IAS is proud to be a trusted media measurement and optimization leader across social and video platforms, the open web, CTV, and other digital channels. 

Amid ongoing industry change and rapid shifts across the digital advertising industry, we’re here to support our customers to ensure their campaigns continue to maximize ROI while protecting brand equity. Across social media platforms, our solutions include: 

Global Coverage Across TikTok

IAS remains a trusted partner of TikTok to offer optimization and measurement solutions globally:

• IAS currently offers Total Media Quality (TMQ) for TikTok in 78+ markets globally.
• IAS launched an Alpha test on TikTok for Video Exclusion List Optimization, which is expected to be generally available in 78+ markets in H1 2025. 

Proactive Brand Safety and Suitability Optimization

IAS provides advertisers with tools to drive brand safety, suitability, and contextual alignment across platforms to reduce media waste and drive performance. Examples include:

• First-to-market test partner for Meta Content Block Lists, launched October 2024
• Exclusive IAS Optimization for X on the Vertical Video product, launched February 2024 

Brand Safety and Suitability Measurement across Platforms

IAS offers Total Media Quality (TMQ) measurement which includes a combination of Brand Safety and Suitability, Viewability, and Invalid Traffic reporting to enable advertisers to validate media strategy and drive performance. TMQ is powered by best-in-class technology with daily reporting aligned to industry standards.

In addition, IAS recently announced a unique partnership with Lumen to provide Attention measurement across major social platforms and channels. The reporting can be applied retroactively to inform budget allocation between channels and provide creative insights.