Track your brand’s carbon footprint with measurement from IAS and Good-Loop

IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns. This partnership, available now in all markets globally, helps marketers understand their brands’ digital carbon footprint with seamless, end-to-end measurement and reporting.

With this partnership, advertisers can seamlessly opt-in to carbon emission measurement to track and view the end-to-end carbon footprint of their digital ads. With reporting insights that determine how each element of a campaign, including media types, formats and media partners, has a negative impact on the environment, marketers can have data-driven conversations with their partners on how to decrease their carbon footprint and optimize campaign spend in order to reduce emissions.

Through this integration with Good-Loop, advertisers can leverage reporting insights within the IAS Signal Report Builder to:

• Understand the environmental impact of a campaign’s media and creative
• Compare side-by-side reporting of IAS’s media quality metrics and Good-Loop’s carbon footprint measurement
• Accurately measure campaigns with no additional tagging required

Take meaningful steps now to reduce the environmental impact of your digital ad campaigns. Download the one sheet and reach out to your IAS representative to get started.

To learn more about how IAS is making an impact beyond the digital world, check out our ESG initiatives here.