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Share on XOptimize your media investments on Lyft with greater confidence than ever before
IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft’s in-app ad inventory, available now.
As one of the first to measure media quality within the Lyft app, IAS is setting a new standard for transparency in in-app advertising. Through IAS’s trusted, independent verification, Lyft advertisers can unlock meaningful media quality insights to make data-driven decisions that drive results.
What this means for advertisers:
- Trusted third-party measurement: Get independent, third-party validation that ads are seen by real people in a brand safe environment.
- Greater transparency: Gain access to near real-time insights and optimize campaign performance in one of the most engaging in-app platforms.
- Actionable reporting in IAS Signal: Activate data-driven decisions to protect your brand and improve return on ad spend.
Protect and grow your brand on Lyft with confidence. Access the one sheet below and reach out to an IAS representative to get started.
