How marketers can maximize engagement within major retail media partners
Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than tripled its pre-pandemic total. In fact, Criteo’s Commerce Media Platform is the fastest growing of its kind in the industry today, giving marketers a golden opportunity to maximize engagement within the digital retail space with Criteo’s more than 19,000 retail media partners.
But how can marketers ensure they’re reaching real users on RMNs?
IAS has teamed up with Criteo to promote transparency and engage real consumers within Criteo’s Commerce Media Platform. This first-to-market integration of IAS’s global Viewability and Invalid Traffic (IVT) measurement will allow marketers to effectively validate the quality of their valuable inventory to thousands of connected retailers on Criteo.
With IAS Viewability and IVT measurement for Criteo, marketers can:
- Get trusted, third-party reporting for 50% of the top 25 U.S. retailers and 20 EMEA retailers
- Access consistent measurement across retail media partners to understand performance
- Drive performance by identifying trends and optimizing campaigns
Drive superior results across crucial retail media partners. Download the one sheet to get started.
