How marketers can maximize engagement within major retail media partners
Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than triples its pre-pandemic total. In fact, Criteo’s Commerce Media Platform is one of the fastest-growing RMNs in the industry today, giving marketers a golden opportunity to maximize engagement within the digital retail space with Criteo’s more than 19,000 global partners including retail media partners.
But how can marketers ensure they’re validating real users on RMNs?
IAS has teamed up with Criteo to promote transparency and engage real consumers within Criteo’s Commerce Media Platform and DSP, Commerce Max. This first-to-market integration of IAS’s global optimization and measurement solutions will allow marketers to effectively validate the quality of their valuable inventory to thousands of connected retailers on Criteo.
With IAS pre-and post-bid measurement products for Criteo, marketers can enhance performance by identifying trends and optimizing campaigns.
Drive superior results across crucial retail media partners. Download the one sheet to get started.