Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms.
London, UK, 27 September 2016: Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today released findings from its H1 2016 UK Media Quality Report. Skyscraper ads (160x600px)...