Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced it is the first company accredited by the Media Rating Council (MRC) for viewable ad impression measurement to also gain MRC accreditation for Sophisticated Invalid Traffic (SIVT) detection for desktop and mobile web traffic.

Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality

Rocket Fuel (FUEL), a leading Programmatic Marketing Platform provider, today announced it will be the first DSP to offer IAS Enhanced Video Quality Metrics as part of an integrated solution for brand advertisers.

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, on every device, and Nativo, the leading native and content advertising automation platform for premium publishers and brand marketers, today announced that they have aligned their viewability measurement of native inventory.

Integral Ad Science (IAS) and Nativo announced on Tuesday that they have aligned their abilities to measure the viewability of native ads being placed through Nativo’s private exchange, allowing brand marketers and publishers to transact based on a third-party verification of viewability.

IAS announces it has again ranked on the Inc 5000 list.