News Archives

Marketers Still Struggle with Measurement, Attribution

Even as the mobile ad industry has evolved, attribution struggles continue to plague digital marketers, with nearly a quarter (22 percent) naming it as the biggest marketing challenge, according to a new Integral Ad Science study — but expanded online-to-offline...

April 17, 2017

News Press Releases

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube. With brand safety concerns at the forefront for advertisers, Google...

April 11, 2017

News Press Coverage

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Ahead of the release of the company’s Media Quality Report for the second half of 2016, Marketing Land spoke with Maria Pousa, Integral Ad Science’s CMO, last week about recent events, including the Google ad boycott, whether the industry is...

April 5, 2017

News Press Coverage

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

The issues of transparency, trust, and brand safety -- and, by extension, viewability -- are now at the forefront for marketers. And research findings reveal that a majority of consumers -- 70% to 85% -- are served no more than...

March 29, 2017

News Press Coverage

In-App Viewability Makes Strange Bedfellows Out of Fierce Competitors

Viewability vendors, including Integral Ad Science, DoubleVerify and Moat, are banding together in an uneasy alliance to tackle in-app viewability using open-source software – but the problem is far from solved.

March 15, 2017

News Press Coverage

Integral Ad Science seeks to emphasize time over frequency of ads

The company continues its march from advertising verification to optimization with plans to launch a service that replaces impression-based frequency caps with exposure-based frequency caps. The offering could help Integral embed itself in the programmatic ecosystem.

February 13, 2017

News Press Coverage

Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video

Rubicon Project and Integral Ad Science (IAS) on Monday announced a partnership to provide advertisers with third-party viewability scores on video advertising. The scoring occurs on an individual ad placement level, and is offered as part of auction bid requests.

February 6, 2017

News Press Releases

Yahoo Gemini partners with Integral Ad Science for open viewability measurement

We’re hearing a clear message from marketers that they want independent third-party measurement for their campaigns. Today, Yahoo added a new capability to our open measurement suite: viewability measurement for Yahoo Gemini native image ads. We also expanded our relationship...

February 3, 2017

News Press Releases

Digital media veteran appointed to accelerate Integral Ad Science growth across Europe

Integral Ad Science (IAS) today announced the appointment of Nick Morley to the newly created role of Managing Director EMEA. Based in London, Morley is charged with driving the company’s continued growth and further expansion in key European markets.

January 30, 2017

News Press Coverage

4 Question’s for Integral Ad Science’s CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. BizReport had the chance to chat with our CMO, Maria...

January 13, 2017

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Portfolio categories: News

Marketers Still Struggle with Measurement, Attribution

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

In-App Viewability Makes Strange Bedfellows Out of Fierce Competitors

Integral Ad Science seeks to emphasize time over frequency of ads

Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video

Yahoo Gemini partners with Integral Ad Science for open viewability measurement

Digital media veteran appointed to accelerate Integral Ad Science growth across Europe

4 Question’s for Integral Ad Science’s CMO

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