Ad-tech firm Integral Ad Science (IAS) on Tuesday said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic to Vietnamese. With the expanded offering, IAS is catering to global brands that...
IAS enhances brand safety offering to support 40 languages, providing the most comprehensive coverage to protect brands online and maximize the success of digital advertising.
The company says buying based on consumer exposure metrics is the next evolution of viewability. Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The solution aims to move buying...
Integral Ad Science (IAS), the technology and analytics company that empowers advertisers to influence consumers everywhere, is partnering with a select group of Fortune 500 companies to determine, measure and control how viewable exposure time and frequency have a role...
Ad-tech firm Integral Ad Science (IAS) is partnering with a group of Fortune 500 companies to determine and measure how viewable exposure time and frequency have a role in turning consumer attention into action.
An interesting finding from Integral Ad Science's new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren't being overexposed to products or brands during campaigns. Researchers state that, in fact, ad fraud is making it seem...
Even as the mobile ad industry has evolved, attribution struggles continue to plague digital marketers, with nearly a quarter (22 percent) naming it as the biggest marketing challenge, according to a new Integral Ad Science study — but expanded online-to-offline...
Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube. With brand safety concerns at the forefront for advertisers, Google...