Brand safety goes beyond advertising: is the industry taking it seriously?
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...
Integral Ad Science Earns the IAB Tech Lab Service Excellence Award for Open Measurement SDK Initiative
IAS earns the IAB Tech Lab Service Excellence Award for Open Measurement SDK Initiative. In December 2016, IAS announced that it would be contributing its proprietary SDK towards an industry solution that would enable all verification vendors to align on...
Integral Ad Science’s Consumer Exposure Optimization Flips Ad Conversation from Impressions to Consumer Engagement
NEW YORK, Feb. 06, 2018 (GLOBE NEWSWIRE) — Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced findings from the beta test of its Consumer Exposure Optimization solution. Over eight months, IAS partnered...
A New Approach to YouTube Monetization
“We're currently in a beta with Integral Ad Science (IAS) and we're planning to launch a beta with DoubleVerify soon. We are also exploring partnerships with OpenSlate, comScore and Moat and look forward to scaling our third-party measurement offerings over...
Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to provide advertisers with greater workflow efficiency for HTML5 video measurement.
S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement
S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry.
Blasting News and Integral Ad Science (IAS) launch a new partnership to ensure quality and brand safety for advertisers.
Blasting News is committed to developing its promise of quality, by using technology to ensure brand safety for advertisers as well as great journalism for readers.
TabMo Partners with Integral Ad Science to help marketers with brand safety, fraud and viewability measurement
TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a...
Brands Beware: Violence was the Riskiest Brand Safety Category in H1 2017
Today, Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has released their bi-annual Media Quality Report. The H1 2017 report reveals that violent content accounted for the majority of brand risk on desktop display...
Cannes Lions Interview: Scott Knoll, CEO, Integral Ad Science
On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...
