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Share on XHow brands are closing the gap with automated targeting to drive a 22% lift in clicks and conversions.
Think about a campaign launch. You spend weeks on strategy, select your audience segments, and hit “go.” Then, a few days in, you’re staring at a dashboard of fluctuating CPAs and realizing that the content environments you thought would convert are falling flat, while a random niche segment is over-delivering.
Now comes the grind: logging into the DSP, pulling reports, manually pausing line items, and swapping IDs. By the time you’ve “optimized,” the trend has moved on, the attention has shifted, and you’ve already paid for the waste.
This is a performance lag—the expensive gap between seeing a result and being able to act on it. In an era where 38% of programmatic traders struggle (IAB State of Data, The Supermetrics 2025 Marketing Data Report) to optimize due to fragmented data, the old way of manual “tinkering” has become a liability. You’re being asked to move faster with fewer resources and less data signal than ever before.
The Shift from Signals to Systems
While AI has long supported automation behind the scenes, today’s advancements are reshaping how media is executed end-to-end. This shift creates both pressure and opportunity: the pressure to do more with less, and the opportunity to scale through smarter, signal-driven solutions. At IAS, we’re meeting this moment with a suite of targeting tools built for performance and precision, moving past the era of static assumptions.
Beyond Static Contextual: A Funnel-Fluid Approach
IAS has delivered industry-leading contextual targeting for years, helping brands align with safe, relevant environments. But “relevance” is now the baseline; “performance” is the requirement. Our targeting solutions are no longer silos; they work together across the full funnel:
- Relevance at Scale: Context Control ensures your message matches the right tone and content.
- Bottom-Funnel Performance: Dynamic Performance Profiles offer automated performance targeting that continuously optimizes for higher clicks and conversions.
Optimization on Autopilot: How it Works
The manual loop, constantly monitoring and tweaking, takes valuable time away from strategic planning. Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.
By harnessing machine learning to analyze your in-flight campaign data, including media quality, impression volumes, conversions, and cost metrics, we identify the specific contextual targeting segments driving your actual ROI.
The Key Differentiators:
- Built on In-Flight Data: We focus on the outcomes that matter: clicks and conversions.
- The Power of 30: The system identifies up to 30 top-performing contextual segments and bundles them into a single, easy-to-implement segment ID.
- The 7-Day Pulse: Your targeting profile is dynamically refreshed every seven days. This ensures your budget is continuously re-allocated to what is working now, keeping you ahead of the performance lag.
- Transparency Included: You get a “glass box” view of the automatically selected segments and their associated KPIs, with the ability to pause or enable the refresh at any time.
Turning Transparency into Performance
The shift from manual guesswork to automated intelligence isn’t just theoretical. The results are already validating this “always-on” approach.
By dynamically targeting top-performing, cost-effective inventory, a leading home improvement brand achieved a 22% lift in conversion rate and a 20% reduction in cost per conversion. Similarly, a Kinesso client achieved a 33% increase in success rate by letting the engine automatically activate high-performing segments to maximize reach. These brands didn’t just save time; they maximized their return on every dollar spent by ensuring their message was in the right place, every time.
Meet the Moment
Programmatic advertising should be about strategy, not spreadsheets. Automated performance targeting takes the complexity out of the equation, providing a privacy-first, signal-driven way to scale. Whether your goal is higher viewability or deeper engagement, we ensure your budget works harder in the moments that matter most.
It’s time to stop chasing performance and start automating it.
Ready to see automated performance targeting in action? Contact an IAS representative today to learn how we can drive results for your next campaign.
