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IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business.
Pangle reaches more than 380,000 apps worldwide and connects with 2.9 billion daily active users through app traffic. With this latest integration, advertisers can pair IAS’s AI-driven Total Media Quality (TMQ) for TikTok post-bid measurement with IAS Post-Bid Measurement for TikTok Pangle, unlocking incremental reach and deeper transparency across a vast network of mobile apps.
Strengthening trust and transparency for global advertisers
This collaboration expands on IAS’s existing Social Optimization suite for TikTok, empowering advertisers to measure and optimize campaigns across diverse environments with confidence.
Through IAS Post-Bid Measurement for TikTok Pangle, advertisers gain:
- Expanded Total Media Quality coverage: Viewability, Invalid Traffic (IVT), and Brand Safety Measurement across TikTok Pangle, in addition to TMQ for TikTok with coverage including TikTok’s For You Feed, Profile Feed, Following Feed, Search Feed, For You Feed and TikTok Lite (in supported markets).
- Global reach: IAS supports TikTok Pangle advertising inventory spanning across 380,000 apps that reach audiences in the APAC, EMEA, and LATAM regions.
- Trusted, third-party measurement: Verification that ads running on TikTok Pangle appear alongside brand-safe mobile apps, adhering to industry standards.
Building on a growing TikTok partnership
IAS and TikTok’s collaboration dates back to 2021 with the launch of a pre-bid optimization product, followed by the 2025 expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. This latest milestone demonstrates IAS’s continued commitment to providing end-to-end media quality measurement across the world’s most engaging social and in-app environments.
As the digital ecosystem evolves, IAS remains focused on delivering actionable insights that help advertisers optimize performance, protect brand reputation, and maximize ROI across every screen and platform.
Reach out to an IAS representative today to learn more.
