Digital Media Quality Trends for H1 2020
We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets.
DMEXCO @Home – Virtual at Scale
This year’s DMEXCO was a little different, and here we pick out the top 3 key messages we took away from DMEXCO@home 2020.
Holiday shopping in a year like no other
The 2020 holiday shopping season is shaping up to be like no other that has gone before. Instead of scouring for deals in print catalogues, or visiting large shopping centres, consumers will be lighting up their nearest screen to...
Developing a data driven Facebook strategy
Tune in to our on-demand webinar with Facebook’s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys
Back to school: lessons to be learnt from Covid-19
Covid-19 has changed life as we know it. Businesses shuttered offices, brands slashed media budgets, and even exams were originally graded by an algorithm. Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months,...
Reintroducing the IAS Quality Impressions™ metric
IAS Quality Impressions™ metric helps you do just that: it ensures media quality standards for driving effectiveness.
Introducing Context Control: The IAS Suite of Brand Safety & Suitability Solutions
IAS is proud to introduce Context Control, our suite of Brand Safety and Suitability solutions that delivers unmatched precision at unprecedented scale.
IAS now offers viewability and invalid traffic measurement across Pinterest
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...
How UK consumer perception of data privacy is changing advertising
The ability to collect consumer data online has revolutionised digital advertising, enabling advertisers and publishers to better engage their audiences. The recent expansion of data privacy regulations from Europe and the U.S., as well as the shift away from cookie-based...
Introducing Channel Science: A streamlined solution for YouTube
Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.
Viewability Webinar: Seeing is Believing
In this viewability webinar, Integral Ad Science helps you understand today's challenges and define the best viewability solution for you.
Unlocking video’s potential during Covid-19
This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv Video has been a consumer’s constant companion during the Covid-19 pandemic, whether that’s tumbling down TikTok black holes, to binging on the latest Netflix...
