Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Resources
  3. | Insights
  4. | Introducing Channel Science: A streamlined solution for YouTube
August 12, 2020 by IAS Team

Introducing Channel Science: A streamlined solution for YouTube

Insights
Proprietary Platforms
Share:

Advertisers are constantly looking to streamline their media buying and improve both efficiency and performance across all channels and screens. Today, Integral Ad Science announced Channel Science, an industry-leading offering in partnership with Channel Factory. This partnership gives advertisers the most comprehensive YouTube brand safety and suitability optimisation solution on the market. Through a single integration, Channel Science allows advertisers to leverage both companies’ technology to ensure their YouTube TrueView campaigns are even more brand-suitable and performance-driven.

“We are thrilled to announce the world’s first combined verification and performance optimisation solution for YouTube advertisers. Partnerships that offer powerful solutions like this one save time and money for advertisers and are absolutely crucial in today’s world. Advertisers need an end-to-end solution to manage the quality and performance of YouTube buys while saving time and money,” said Lisa Utzschneider, Chief Executive Officer, IAS.

As joint YouTube Measurement Partners (YTMP), IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS provides advertisers with channel- and video-level brand safety protection, while Channel Factory provides expert curation of YouTube content and a performance-led approach. Together, IAS and Channel Factory give marketers Channel Science—a powerful, one-stop solution for YouTube TrueView advertising.

The joint-product offering provides clients with the following:

  • Inclusion lists that are verified and optimised to deliver the right content at the right price
  • One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting
  • Increased efficiency by investing in media that performs and minimises ad waste
  • Verification and brand safety monitoring from IAS to validate the campaign

“We are incredibly excited to partner with IAS to combine expertise, innovation, and technology to help advertisers achieve their brand safety, brand suitability, and ROI goals in one product from two trusted YTMP partners,” said Tony Chen, CEO of Channel Factory.

For more information on Channel Science, download our available resources.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

Introducing IAS pre-bid brand safety on TikTok
Introducing IAS pre-bid brand safety on…
Learn more ›

January 18, 2023 by IAS Teams

The 2023 Industry Pulse – Media experts predict more advertising opportunities
The 2023 Industry Pulse – Media…
Learn more ›

January 10, 2023 by IAS Teams

Avoid Scoring an Own Goal with your FIFA World Cup Campaigns
Avoid Scoring an Own Goal with…
Learn more ›

November 9, 2022 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Thanks for your interest. Fill out our contact form if you'd like more information.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.