Author at Integral Ad Science

The life of a third party cookie

Cookies are small pieces of data stored in your browser that websites use to remember important information regarding online activity. Cookies define our web-identity, for example they are able to retrieve your browsing history on a newspaper website in order...

September 4, 2017

Bringing transparency to mobile in-app buys with MoPub

Insights Mobile & In-App Viewability

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...

August 31, 2017

Overheard at AdMonsters’ Publisher Forum: August 2017

Insights Publisher

Overheard at AdMonsters’ Publisher Forum: August 2017

What are publishers focusing on in the second half of 2017? AdMonsters provided an opportunity for publishers and tech partners to gather and explore solutions to the evolving digital landscape. While we weren’t privy to the closed door conversations as...

August 23, 2017

Channels Mobile & In-App Open Web Resources Topics

Make it count: a Q&A on mobile viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

August 22, 2017

Open Web

Programmatic glossary

Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy...

August 17, 2017

Brand Safety & Suitability

The 20 most blocked keywords of July 2017

The 20 most blocked keywords globally in June 2017.

August 9, 2017

Brand Safety & Suitability Insights Viewability

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...

August 7, 2017

Resources Topics Viewability

Make it count: a Q&A on viewability

August 1, 2017

Masters of Media: An interview with Ronen Idrisov, Innovid

CTV & Video Insights

Masters of Media: An interview with Ronen Idrisov, Innovid

In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.

July 21, 2017

Brand Safety & Suitability Insights Open Web

Programmatic: what is the real brand risk?

In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.

July 20, 2017

Make it count: a Q&A on viewability measurement

Resources Topics Viewability

Make it count: a Q&A on viewability measurement

July 17, 2017

Take stock: it’s time to invest in programmatic

Open Web Resources Topics

Take stock: it’s time to invest in programmatic

Programmatic digital advertising suffers from a perception problem. Marketers often see it as a box that needs to be checked or as a separate efficiency portion of a marketing plan. Fear surrounding brand safety, ad fraud, and overall transparency issues...

July 13, 2017

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iasmarketing

MORE POSTS BY iasmarketing

The life of a third party cookie

Bringing transparency to mobile in-app buys with MoPub

Overheard at AdMonsters’ Publisher Forum: August 2017

Make it count: a Q&A on mobile viewability

Programmatic glossary

The 20 most blocked keywords of July 2017

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

Make it count: a Q&A on viewability

Masters of Media: An interview with Ronen Idrisov, Innovid

Programmatic: what is the real brand risk?

Make it count: a Q&A on viewability measurement

Take stock: it’s time to invest in programmatic

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