Discover the relationship between performance, context, and Quality AttentionTM Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. Ogury aimed to get insights/deepest...
Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns....
Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has already built a first-of-its-kind Attention model, which found that Attention is...