Brand Safety & Suitability Archives

Improve Brand Suitability with Meta Optimisation

Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimisation,...

October 10, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.

September 27, 2024

Brand Safety & Suitability Featured Insights Our Partners

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation. With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns...

September 26, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Programmatic

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.

September 24, 2024

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Research

RESEARCH: The Mind on The Stream

Use the power of science to increase brand impact and drive superior results. Download the research to learn more.

August 21, 2024

Ad Fraud Brand Safety & Suitability Insights Viewability

End-to-End Ad Measurement is Super Valuable — Here’s Why

It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...

July 17, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Viewability

Effectively Validate Media Quality Across the Microsoft Advertising Network

Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the...

June 25, 2024

Brand Safety & Suitability Featured Insights Proprietary Platforms

Safeguard & Scale Your Business Across Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap.

June 17, 2024

Brand Safety & Suitability Featured Insights Proprietary Platforms

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.

June 17, 2024

Brand Safety & Suitability

DRIVE SUPERIOR RESULTS THIS ELECTION SEASON

Six steps marketers can take to safeguard and scale their brand in an election year As the UK General Election approaches on 4 July, challenges like brand risk and misinformation become amplified and marketers need sophisticated technology to confidently cut...

June 6, 2024

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Category: Brand Safety & Suitability

Improve Brand Suitability with Meta Optimisation

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

RESEARCH: The Mind on The Stream

End-to-End Ad Measurement is Super Valuable — Here’s Why

Effectively Validate Media Quality Across the Microsoft Advertising Network

Safeguard & Scale Your Business Across Snap

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

DRIVE SUPERIOR RESULTS THIS ELECTION SEASON

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Category: Brand Safety & Suitability

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