Brand Safety & Suitability Archives

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...

May 8, 2025

Brand Safety & Suitability Featured Insights Proprietary Platforms

Social Optimization for TikTok Now Includes Video Exclusion Lists

Access greater control over brand-suitable ad placements on TikTok. Maximising investments and driving ROI on TikTok is easier than ever.

April 14, 2025

Brand Safety & Suitability Featured Research

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

April 9, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Publisher Research

The 2025 UK Industry Pulse Report

From shifting priorities to anticipated challenges, this year’s UK Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.

November 19, 2024

Articles Brand Safety & Suitability Proprietary Platforms Research

3 Ways to Keep Your Brand Safe on Social Media

How to maximize impact while ensuring brand integrity in social media advertising Brands know that the social media landscape is rife with opportunity. With 97% of U.S. consumers actively using social media platforms, this environment offers an unparalleled opportunity to...

October 24, 2024

Brand Safety & Suitability Efficiency & Optimization Proprietary Platforms

Improve Brand Suitability with Meta Optimisation

Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimisation,...

October 10, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.

September 27, 2024

Brand Safety & Suitability Featured Insights Our Partners

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation. With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns...

September 26, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Programmatic

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.

September 24, 2024

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Research

RESEARCH: The Mind on The Stream

Use the power of science to increase brand impact and drive superior results. Download the research to learn more.

August 21, 2024

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Category: Brand Safety & Suitability

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Social Optimization for TikTok Now Includes Video Exclusion Lists

Performance & Brand Equity in the New Media Landscape

The 2025 UK Industry Pulse Report

3 Ways to Keep Your Brand Safe on Social Media

Improve Brand Suitability with Meta Optimisation

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

RESEARCH: The Mind on The Stream

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