Social Optimization for TikTok Now Includes Video Exclusion Lists
Access greater control over brand-suitable ad placements on TikTok. Maximising investments and driving ROI on TikTok is easier than ever.
The 2025 UK Industry Pulse Report
From shifting priorities to anticipated challenges, this year’s UK Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.
3 Ways to Keep Your Brand Safe on Social Media
How to maximize impact while ensuring brand integrity in social media advertising Brands know that the social media landscape is rife with opportunity. With 97% of U.S. consumers actively using social media platforms, this environment offers an unparalleled opportunity to...
Improve Brand Suitability with Meta Optimisation
Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimisation,...
IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement
IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.
Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation
IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation. With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns...
How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement
Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.
RESEARCH: The Mind on The Stream
Use the power of science to increase brand impact and drive superior results. Download the research to learn more.
End-to-End Ad Measurement is Super Valuable — Here’s Why
It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...
Effectively Validate Media Quality Across the Microsoft Advertising Network
Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the...
