Featured Archives

How context impacts the back-to-school consumer shopping experience

The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend £1.2 billion sending kids back to school and M&S says it is the third biggest shopping event of the year – eclipsed only by Christmas and...

August 26, 2022

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Contextual Targeting Featured Research

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Privacy policies are evolving — and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more — and these are just a few of the impending...

August 26, 2022

IAS & Anzu bring media quality to in-game advertising

Ad Fraud Featured Open Web Viewability

IAS & Anzu bring media quality to in-game advertising

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked. But...

August 26, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Featured Insights Open Web

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Brand Safety & Suitability Featured Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

Featured Insights

Connect with IAS at Cannes

Join the IAS team as we reconvene in the French Riviera for this year’s long-awaited Cannes Lions Festival. All week long you can find us at the Tatiana Yacht, conveniently located in the Porte de Cannes. Come aboard for a...

June 2, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimisation Featured Open Web

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

Media Quality Report – Better media quality for better media outcomes

Featured Media Quality Reports

Media Quality Report – Better media quality for better media outcomes

The 16th edition of the IAS Media Quality Report has just landed. In this report, we offer in-depth analyses of worldwide media quality and performance trends from 20 countries across APAC, EMEA, LATAM and North America. As our global communities...

March 30, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Brand risk improvements in the UK indicate the return of confidence

The H1 2021 IAS Media Quality Report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons....

October 21, 2021

Contextual Targeting Featured Open Web Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 2, 2021

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Category: Featured

How context impacts the back-to-school consumer shopping experience

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

IAS & Anzu bring media quality to in-game advertising

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Connect with IAS at Cannes

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Media Quality Report – Better media quality for better media outcomes

Brand risk improvements in the UK indicate the return of confidence

Holiday Shopping Habits Unwrapped

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Category: Featured

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.