With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...
In our H1 2016 Media Quality Report, you’ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. This report provides key insights based on the hundreds of billions...