Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove that embedding best practices in line with your organisation’s DEI values are not only the right thing to do, but diversity in advertising also demonstrably impacts consumer sentiment, receptivity and purchase behaviour.
Here’s a sneak peek at what we found:
– 84% of consumers think brands should make a concerted effort to place ads around content that promotes diversity
– 77% of Brits believe that brands have a responsibility to reflect our modern culture
– 72% of consumers say that diversity is crucial for the future of their society
Download the IAS Why the future must be inclusive study and discover why diversity matters in advertising and how inclusive messaging makes a difference in effective marketing.