Access greater transparency on the impact of your audio campaigns
The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to grow in popularity among consumers.
But what about the quality of audio ads? Industry experts have considered this too, with 81% saying third-party verification will be crucial to ensure digital audio ad quality as the format becomes even more in-demand among consumers.
That’s why IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on your Pandora ad placements.
IAS ensures that your audio ad dollars are heard. Download the one sheet now to learn how IAS’s technology can help you maximise your Pandora ads.