After two years being firmly in the off position, the Nordic region’s largest MarTech event is back, with Nextm kicking off on April 6th! This year’s “bluewashing” edition focuses on one main problematic observation; young people all over the world are losing hope!
And really it’s not hard to see why. The climate crisis, politics, fake news, racism; and to top that off, the financial implications of the pandemic. All of these things are constantly available for comment due to the power of connections online. But we know that the online universe isn’t all doom scrolling and trolls. There’s a wealth of knowledge and discovery, the opportunity to make lasting healthy connections, and a whole world of retail therapy.
So what can brands do to have a substantial effect on moving societies in a more positive and sustainable direction? That’s the question Nextm has posed to us this year, and based on an action packed agenda, the industry came armed with answers!
And the answers need to be bold, even daring, as Nextm have this year challenged us all to think about the UN Agenda 2030, and use it as our guiding star. At the heart of the 2030 Agenda are five critical dimensions: people, prosperity, planet, partnership and peace, also known as the 5Ps.
We at IAS thought long and hard about what these mean to us, and really we came to the conclusion that like the gents bathroom at a music festival each “P” is a shared experience between us all. Ourselves, our customers, and finally the consumer. Without people none of what we do would work, or dare we say matter. Without prosperity, we wouldn’t be able to offer not only incredible value, but also incredible support to the right causes. Taking care of the planet is bigger than all of us. The power of partnership is what guided us through the pandemic with such skill and determination. And peace is in the interest of all and the detriment to none.
But we don’t live in the utopia that we would perhaps prefer to. And so at this year’s Nextm we’ll be discussing how context can assist in making sure the right message reaches the right person, in the right way. Nothing amplifies a positive message, like a positive setting! And equally, nothing puts someone off so quickly as an ill placed communication. We’ll talk about our latest biometric research and how precision and relevance are absolutely key in delivering the change we need, and how consumer reactions aren’t purely personal – they’re chemical! If you are heading to NextM, please join our Nordics MD, Bjorn Lindholm, on 6th April from 11:30 am on the breakout stage 4 to explore the topic further.
And we’re thrilled this year to be in great company at the event. Snap, Wavemaker, TikTok, Greenpeace, The UN, and of course Groupm plus many, many more will all also be contributing to an action packed agenda.
To see more about the event, and our session on day one, visit the Nextm website here.
We hope to see you there in person tomorrow!