Portfolio categories: Press Releases

IAS introduces an industry-first optimisation solution for publishers. Publishers now have access to new data sets to fight pressing issues such as viewability, brand safety and ad fraud and deliver better results for their customers.

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry.

Additional features allow advertisers to bid on inventory that meets specific brand safety parameters on display, video, and mobile

IAS enhances brand safety offering to support 40 languages, providing the most comprehensive coverage to protect brands online and maximise the success of digital advertising.

Der Technologie- und Datenanbieter Integral Ad Science veröffentlicht seinen halbjährlichen Media Quality Report. Dieser bietet eine Übersicht über die Media-Qualität im Online-Advertising für Display und Video des zweiten Halbjahres 2016 an.

IAS, the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube . With brand safety concerns at the forefront for advertisers, Google and IAS...

The H2 2016 Integral Ad Science UK Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising.

Nick Morley joins as Managing Director EMEA and Niall Hogan moves to lead South East Asia expansion

New York, NY – October 13, 2016 – Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the...