Integral Ad Science (IAS) granted ABC content verification (CV) certificate, verifying its capability to prevent ad delivery alongside inappropriate content.

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the recertification of its content verification technology. ABC’s certificate verifies that IAS’s technology effectively prevents ad delivery alongside inappropriate content and adheres to the JICWEBS Content Verification Product Principles.

Since building the first comprehensive blocking solution in 2009 – designed to protect brands from appearing alongside risky or inappropriate online content – IAS’s proprietary technology has continued to evolve and scale globally, including more languages than any other company, with additional brand safety models added over time.

Nick Morley, EMEA MD, at Integral Ad Science, comments:
“As recent events have shown, brand risk is an industry issue that knows no national boundaries. With brands running multi-million pound campaigns in a 24/7 global news cycle, it’s critical that brand safety solutions accurately assess the content and context of a page. With scrutiny from the public at an all-time high, it’s more important than ever that brands leverage a solution that has global capabilities and reach.

“IAS is committed to providing brands, agencies, and publishers with transparent metrics and solutions that protect, and improve their advertising impact. We are proud to receive our renewed content verification certificate from ABC, having been one of the first to receive this acknowledgement in 2012. This certification, alongside our other accreditations, highlights our continued work to help solve the issues that our customers face daily.”

Simon Redlich, Chief Executive at ABC, comments:
“We are delighted to be issuing IAS with their CV certificate, providing transparency on the capability of their product. ABC’s certification service gives our industry confidence in the important area of brand safety and facilitates the online display advertising trading process.”

Visit our brand safety page for more information.