The Asia-Pacific region doesn’t follow a single holiday calendar. Marketers here face a complex, diverse mix of high-stakes events, from major gifting holidays like Diwali and Christmas to aggressive discount days like Black Friday and Cyber Monday. Success depends on understanding the unique mindset of the consumer in each of these moments.
Ready to move beyond generic targeting? Download our essential guide to master contextual relevance and ensure your campaigns connect when and where it truly matters this festive season.