Author at Integral Ad Science

Why Does Sustainability Measurement Matter?

What is sustainability measurement? Sustainability measurement is the practice of measuring, campaigning, and optimizing while minimizing the amount of CO2 or other harmful emissions caused from marketing efforts. While you may not think tech companies play a role in the...

August 28, 2024

Brand Safety & Suitability CTV & Video Featured Research

RESEARCH: The Mind on The Stream

Connected TV (CTV) has revolutionized how we watch and monetize television. Surveys provide a glimpse, but brain activity reveals the full story. Discover how to enhance brand impact and forge the future of CTV advertising with insights straight from the...

August 21, 2024

A Privacy-First Approach to Driving Results

Efficiency & Optimization Guides Our Partners

A Privacy-First Approach to Driving Results

Ensuring data privacy while gaining actionable insights is more crucial than ever. As marketers strive to capture consumer interest and measure the effectiveness of their campaigns, innovative solutions are needed to navigate the challenges of data privacy and measurement accuracy....

August 16, 2024

Brand Safety & Suitability Featured Insights

IAS’s Commitment to Media Quality

This update addresses a recent report by a third-party who inaccurately represented our technology. At IAS, we are driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.

August 7, 2024

Ad Fraud Insights

What Is Click Fraud?

Click fraud stands as a persistent threat that undermines the integrity and effectiveness of online marketing efforts. Simply put, click fraud involves the deceptive practice of clicking on online advertisements with malicious intent rather than genuine interest. This can be...

August 5, 2024

Featured Proprietary Platforms Research

RESEARCH: The State of Social

With the U.S. election season upon us, ensuring brand safety has never been more critical — especially in social feeds. Leverage this study to understand how brand receptivity is influenced by the content surrounding ads on social media. Read more...

August 1, 2024

3 Things Marketers Must Know About Emerging Media

Research

3 Things Marketers Must Know About Emerging Media

Digital media never stands still. Staying ahead of the curve is crucial for marketers. As new forms of media emerge, they bring both challenges and opportunities. So where should you start? Read more here.

July 26, 2024

Ad Fraud Brand Safety & Suitability Insights Viewability

End-to-End Ad Measurement is Super Valuable — Here’s Why

It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...

July 17, 2024

Clarity in Cannes: Highlights & Key Takeaways from Cannes Lions 2024

Events & Videos

Clarity in Cannes: Highlights & Key Takeaways from Cannes Lions 2024

From groundbreaking keynotes to thought-provoking panels, this year’s Cannes Lions Festival served as a testament to the innovation and creativity that define our industry. Read the recap of our top Cannes highlights from this year.

July 12, 2024

Attention Featured Research

Taking Action on Attention: Volume II

Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship...

July 11, 2024

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IAS Team

MORE POSTS BY IAS Team

Why Does Sustainability Measurement Matter?

RESEARCH: The Mind on The Stream

A Privacy-First Approach to Driving Results

IAS’s Commitment to Media Quality

What Is Click Fraud?

RESEARCH: The State of Social

3 Things Marketers Must Know About Emerging Media

End-to-End Ad Measurement is Super Valuable — Here’s Why

Clarity in Cannes: Highlights & Key Takeaways from Cannes Lions 2024

Taking Action on Attention: Volume II

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