Author at Integral Ad Science

Decoding the brand safety paradox

Laura Quigley and Saurabh Khattar of Integral Ad Science talk about the merits of contextual advertising, impact of ad frauds, evolving brand safety technology, and more. The digital advertising landscape is shifting and one thing is clear: context is critical....

April 29, 2022

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

Contextual Targeting Featured Trends and reports

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

The digital advertising landscape is shifting, and one thing has been made clear: Context is critical. Integral Ad Science’s research has shown that with advancements in machine learning and AI, content evaluation has evolved to provide insights into the sentiment...

April 28, 2022

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

Contextual Targeting CTV and Video Webinars & Videos

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

Consumer behaviour is rapidly changing when it comes to viewing and audio consumption. CTV is no longer the new kid on the block having been catapulted into adoption in an unprecedented way. The pandemic also didn’t slow the advertising and...

April 25, 2022

IAB Digital Ad Ops Conference Sydney 2022 – The Future of CTV Transparency

Channels CTV and Video Open Web Webinars & Videos

IAB Digital Ad Ops Conference Sydney 2022 – The Future of CTV Transparency

On Thursday, 7 April 2022, we joined PubMatic on stage for Digital Ad Ops in Sydney, one of the most hotly anticipated conferences in the digital advertising industry for 2022. Our ANZ Country Manager Jessica Miles joined Tim Purss, PubMatic and Phil Cowlishaw, Adobe to...

April 21, 2022

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

Open Web Publisher

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

What Drives Marketing Outcomes? We believe that to drive optimal outcomes, you need both Media Quality + Media Cost. In one scenario you are focused on buying super premium, quality placements which can be expensive. On the other hand, clients...

April 20, 2022

Masters of Media – Alison Costello, National Head of Digital, OMD Australia

CTV and Video Open Web

Masters of Media – Alison Costello, National Head of Digital, OMD Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Alison Costello is the National Head of Digital at OMD Australia. A graduate from the...

April 6, 2022

Contextual Targeting Open Web

Contextual Targeting for Mother’s Day

Leverage industry-leading technology to understand the true context, sentiment, and emotion of a given webpage to drive media quality outcomes for your brand in near real-time. According to NRF, last year’s Mother’s Day spending totaled to $28.1 billion, and categories...

April 5, 2022

On-Demand Panel – How is CTV Growing and Being Measured in Asia?

CTV and Video Open Web Webinars & Videos

On-Demand Panel – How is CTV Growing and Being Measured in Asia?

IAS lead a fantastic panel discussion at the recent 614 Group Brand Safety Summit in Singapore. Join Megan Reichelt, IAS, Hemant Menon, Dentsu, Fai-keung Ng, The Trade Desk and Brian Gabriel del Val, HP as they discuss the following: “Viewer...

April 5, 2022

Don’t be fooled, the media industry still has work to do on diversity

Both men and women need a workplace where they are encouraged to be authentic and have a voice, says Laura Quigley, the senior vice president for sales in Asia Pacific at IAS. She explains that the leader must ensure that...

April 5, 2022

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

Channels Open Web Webinars & Videos

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

We’re delighted to launch Episode 2 of IAS’s Programmatic Mini Series. In this episode, hear from our ANZ Strategic Partnerships Director Clem Birdsall who is joined by Hayden Simons, Customer Success Manager, Publisher & Programmatic, talk about A/B Testing and knowing what works...

April 1, 2022

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IAS Team

MORE POSTS BY IAS Team

Decoding the brand safety paradox

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

IAB Digital Ad Ops Conference Sydney 2022 – The Future of CTV Transparency

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

Masters of Media – Alison Costello, National Head of Digital, OMD Australia

Contextual Targeting for Mother’s Day

On-Demand Panel – How is CTV Growing and Being Measured in Asia?

Don’t be fooled, the media industry still has work to do on diversity

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

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IAS Team

MORE POSTS BY IAS Team

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