Consumer behaviour is rapidly changing when it comes to viewing and audio consumption. CTV is no longer the new kid on the block having been catapulted into adoption in an unprecedented way. The pandemic also didn’t slow the advertising and subscription dollars flowing into digital audio. This new interest signaled that digital audio was no longer experimental for advertisers or content creators.
So what is next for advertisers? How should they approach these previously referred to ’emerging media’ that are now arguably fully emerged. Are budgets shifting in their direction from other pockets? Or do we still have a long way to go?
The session happened on 6 April 2022 in Sydney where Jessica Miles, Country Manager, ANZ moderated a panel which featured other speakers within the industry — Gai Le Roy (IAB Australia), Laura Wall (Samsung Ads), Jonathan Mandel (Southern Cross Austereo), Adam Coulter (Omnicom Media Group) — where they shared their insights and advice on the latest trends and opportunities within the emerging media space.
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