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As a leader in the financial services industry, UM’s client values transparency, performance, and efficiency. UM Taiwan was interested in activating pre-bid segments for viewability and brand suitability to impact their client’s key performance metrics: click-through-rate (CTR) and conversion rate.
UM Taiwan wanted to achieve higher brand safety performance, reduce fail rates, and ensure the highest media quality standards across their client’s six month programmatic campaigns. UM Taiwan, needed actionable insights and data-driven recommendations for their client to activate on their preferred DSP platforms for their six months. UM was looking for real-time signals of their client’s performance in order to help them efficiently optimise their campaigns before placing bids in potentially unsuitable environments.
UM Taiwan needed a trusted global measurement and optimisation partner to help execute their client’s goals:
- Improve Brand Safety Pass Rate
- Improve CTR and Conversion Rates
- Increase Viewability Rates
UM Taiwan partnered with IAS to identify the value and efficiency opportunities in utilizing our pre-bid product for major financial advertiser.
Overall Outcome
IAS and UM aligned on a custom pre-bid strategy to generate a seamless activation process based on their client’s post-bid settings. The client enabled three IAS pre-bid solutions: Brand Safety, Context Control Avoidance, and Viewability across their programmatic campaigns from January to June 2023.
IAS helped reduce UM’s client brand suitability fail rate, which resulted in delivering quality impressions in safe and suitable environments. Ultimately, the client witnessed performance uplifts across their KPIs and achieved a 183% improvement in conversion rate.
The major financial advertiser is now able to make confident brand safety decisions across their programmatic media investments thanks to IAS’s actionable data.
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