Case Study: MetService Substantially Drives Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution 

Integral Ad Science and MetService, New Zealand’s national weather authority, announce a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution.

MetService provides comprehensive weather information for Aotearoa, New Zealand 24 hours a day, 365 days a year and as a State-Owned Enterprise, MetService generates revenue from advertising across its digital platforms. MetService strives to keep its users and advertisers happy by providing inventory that is a premium, namely safe, fraud-free, and, importantly, viewable. To maintain their strict quality standards, MetService sought to enhance the performance of specific ad units for viewability across their digital platforms.

To address this challenge, MetService partnered with IAS to enable the Publisher Verification solution. With this analysis suite, MetService were able to understand the viewability of each ad unit on their platforms to identify areas where improvements could be made. Notably, they were able to split the performance of ad units by device. By doing so, they identified opportunities to make major improvements across their mobile app. After deploying changes to these ad units, viewability rose substantially.

As a result, MetService found that by using IAS’s Publisher Verification solution, they achieved stronger viewability

Download the report here and learn more about how IAS’s Publisher Verification solution can achieve the best results for your campaigns.