Enabling brand suitable targeting for in-stream video with Facebook Content Allow Lists
The Facebook Content Allow Lists solution allows marketers to run video ads alongside vetted in-stream video content in a brand suitable environment.
Follow the Money: Gain radical transparency with Total Visibility from IAS and Amino Payments
With Total Visibility from IAS + Amino, advertisers gain radical transparency with tools to quantify the value of their media & optimize their campaigns.
IAS and Digiday on The State of CTV
In "The State of CTV," IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ CTV...
IAS selected for the YouTube Measurement Program
YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.
Video Unified Everywhere
Today, the wait is over: two new video solutions are now ready to add to your current IAS stack. IAS is excited to announce the General Availability of both the Connected Television (CTV) Verification Solution and the Unified Video Tag!
Introducing Total Visibility with Amino Payments
In an effort to close the programmatic transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments.
Streaming Wars Wave 2: Staying at home with CTV
Last month, IAS released "Streaming Wars" to explore connected TV (CTV) usage and preferences around subscription streaming services. In response to coronavirus, IAS has expanded on the initial study to ask consumers how their stay-at-home behaviors are influencing CTV usage.
On-demand webinar: 2020 APAC Industry Pulse
IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have...
Next on Google Chrome’s hit list: Intrusive ads (yes, YouTube included)
Google Chrome is blocking intrusive ad formats within short form videos from 5 August 2020. More specifically, the ad formats affected will be: Long, non-skippable pre-roll ads or groups of ads longer than 31 seconds that appear before a video...
Masters of Media: Linda Taylor, iflix
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Linda Taylor is the Director of Programmatic Strategy, Southeast Asia at iflix and she has almost...
Measuring business outcomes is the biggest challenge for APAC: Mumbrella
Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...
Product Sneak Peek 2020
In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to...
