Channels Archives

IAS brings media quality to Netflix

Planning for Netflix’s ad-supported platform? Don’t forget media quality. Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic...

October 13, 2022

Here’s How Marketers Can Create Outcomes For Programmatic Campaigns

Efficiency & Optimisation Open Web

Here’s How Marketers Can Create Outcomes For Programmatic Campaigns

In this opinion piece, Jessica Miles (pictured), country manager, ANZ at IAS discusses the importance of finding inefficiencies in your supply path and optimising outcomes in the world of programmatic campaigns. A recent JAPAC report by OpenX showed buyers are...

October 6, 2022

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Contextual Targeting CTV and Video Featured Mobile & In-App Research

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...

September 29, 2022

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Featured Insights Open Web

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Azmat Habibulla is the Chief Marketing Officer of South Indian Bank. She is a...

September 28, 2022

Ad Fraud CTV and Video

Measuring what matters on Connected TV

20 million – the number, by itself, is eye-catching; however, it is all the more impressive when we know that there are 20 million Connected TV (CTV) households in India. Roughly, this means there are 100 million customers. By 2025, India is...

September 23, 2022

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Featured Insights Open Web

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Tim Whitfield is the General Manager of Technology at WooliesX. He is an integral...

September 13, 2022

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

Featured Insights Open Web

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Joshua Lee is the National Head of Digital & Data at Zenith Media Australia....

August 24, 2022

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

Contextual Targeting Open Web

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Ravi Rajotia is the Associate Vice President, Media Planning at OMD India. He helps...

August 15, 2022

Open Web

IAS & Anzu bring media quality to in-game advertising

Access a new level of transparency with Invalid Traffic and Viewability measurement for your in-game ads Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion...

July 28, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV and Video Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

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Category: Channels

IAS brings media quality to Netflix

Here’s How Marketers Can Create Outcomes For Programmatic Campaigns

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Measuring what matters on Connected TV

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

IAS & Anzu bring media quality to in-game advertising

Quick Bytes: How Viewability Makes Every Impression Count

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Category: Channels

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