IAS Programmatic Mini Series Explainer Videos

Learning with IAS

Our IAS Programmatic Mini Series of explainer videos, gives our audiences the opportunity to learn more about the programmatic digital ecosystem. Scroll down for our episodes and keep an eye out for more to come.

Episode 1

Our ANZ Strategic Partnerships Director Clem Birdsall talks through Pre-Bid when it comes to buying digital advertising.

Clem discusses, what is Pre-Bid, how does it work, and how can a programmatic trader use it effectively when planning their client’s media buys to ensure quality impressions?

This quick 2-minute video gives you a fantastic insight into this very important topic!

Episode 2

In this episode, our ANZ Strategic Partnerships Director Clem Birdsall joins Hayden Simons, Customer Success Manager, Publisher & Programmatic, to talk about A/B Testing and knowing what works for brands to ensure that they are set up for campaign success.

This quick 5-minute video gives you a fantastic insight into this very important topic!