Ad Fraud Archives

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...

October 9, 2019

A 360 view of video advertising: Webinar Q&A

Ad Fraud CTV and Video Viewability

A 360 view of video advertising: Webinar Q&A

Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from...

August 2, 2019

Ad Fraud CTV and Video Open Web

OTT Evolution: Webinar Q&A

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out our answers to questions not addressed during the webinar here.

June 13, 2019

The checklist you need to fend off undesired traffic

Ad Fraud Publisher

The checklist you need to fend off undesired traffic

If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.

May 30, 2019

Ad Fraud Insights Research

How human bots may be sinking your ROI

IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.

May 14, 2019

What to do when you find invalid traffic on your site

Ad Fraud Publisher

What to do when you find invalid traffic on your site

The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.

March 25, 2019

How ad verification metrics maximize the impact of digital media investments

Ad Fraud Viewability

How ad verification metrics maximize the impact of digital media investments

Introducing Online Conversion Lift, developed by IAS to leverage ad verification metrics to accurately measure digital campaign effectiveness.

March 18, 2019

Ad Fraud Brand Safety & Suitability Insights Research Resources Topics

Not Just Opportunity: How We Actually Use AI and Machine Learning

Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.

March 11, 2019

Ad Fraud Brand Safety & Suitability Channels CTV and Video Mobile & In-App Open Web Publisher Social Platforms Topics Viewability

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Ad Fraud Mobile & In-App

In-app Fraud Update

We are excited to announce additional enhancements of our mobile in-app offering. Now, you can holistically protect your in-app display ads from fraud. On December 11th, IAS will release enhanced reporting and fraud blocking for in-app display placements. Additionally, app-level...

December 11, 2018

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Category: Ad Fraud

Webinar: 2019 Holiday Buying Unwrapped

A 360 view of video advertising: Webinar Q&A

OTT Evolution: Webinar Q&A

The checklist you need to fend off undesired traffic

How human bots may be sinking your ROI

What to do when you find invalid traffic on your site

How ad verification metrics maximize the impact of digital media investments

Not Just Opportunity: How We Actually Use AI and Machine Learning

2019 Predictions from IAS

In-app Fraud Update

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