The Bot Papers: Proxy8
The IAS Threat Lab breaks down Proxy8, giving readers a deeper sense of how the bot works in the specific context of ad fraud.
CEO Scott Knoll talks fixing digital advertising on CNBC
IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Getting digital to square one
Brand safety? Non-viewable impressions? Ad fraud? Traditional media doesn't have any of these challenges. For digital advertising, just adding value means getting back to square one.
Mobile Webinar Q&A: Using data to protect your brand
IAS and MoPub Q&A on the latest tips and tricks for identifying the highest quality mobile inventory while keeping your brand safe.
Dig into the Data: Keeping your brand safe in a mobile-first world
Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We...
The four types of domain spoofing
The IAS Fraud Lab breaks down the four core types of domain spoofing, how they work, and how to stop them.
IAS Influencers – Dave Marquard on publisher inventory
Video -Publisher optimization, ad fraud, and brand safety. How digital publisher can optimize their inventory to boost their bottom line.
How to turn Returns Week into Exchange Week
Returns can take a big bite out of retailers' holiday profits. Learn to take advantage of lower fraud and higher viewability in early January to launch a digital campaign that will take the sting out of returns week.
The flavors of fraud: GIVT vs. SIVT
Invalid traffic costs the US digital marketing industry$4.6 billion every year. This traffic comes in two flavors: General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) learn the extent to which each will impact your campaign.
