Brand Safety & Suitability Archives

Predictions: Digital marketing predictions for 2020

CMO asks the experts about what digital marketing will hold in 2020 Contextual advertising experiences a renaissance GumGum SVP of global commercial development, Adam Schenkel, said contextual advertising, the centuries old way of reaching relevant audiences by placing an ad...

December 30, 2019

Brand Safety & Suitability Insights

Evolving brand safety to brand suitability: How do you find suitable spaces?

Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.

December 11, 2019

Brand Safety & Suitability Channels Social Platforms Topics

Bringing greater brand safety controls to Facebook video

IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.

November 20, 2019

Brand Safety & Suitability Topics

The 20 Most Blocked Keywords in October 2019

Check out the top 20 most blocked keywords for the month of October 2019.

November 13, 2019

Brand Safety & Suitability Open Web Topics

Make a list, check it twice: a holiday buying guide

The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...

November 11, 2019

Brand Safety & Suitability Research

The Ripple Effect

IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?

November 7, 2019

Brand Safety & Suitability Research Resources Topics

The State of Brand Suitability

By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In order to widen the discussion to the greater advertising industry, ...

October 17, 2019

Brand Safety & Suitability Topics

The 20 Most Blocked Keywords in August 2019

The following list compiles the most blocked keywords by advertisers during August 2019. Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation....

September 16, 2019

Brand Safety & Suitability

Enhance ad memorability in a content-saturated world

In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.

August 29, 2019

Brand Safety & Suitability Research

Quality Casts Powerful Halo Over Advertising Perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...

July 17, 2019

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Category: Brand Safety & Suitability

Predictions: Digital marketing predictions for 2020

Evolving brand safety to brand suitability: How do you find suitable spaces?

Bringing greater brand safety controls to Facebook video

The 20 Most Blocked Keywords in October 2019

Make a list, check it twice: a holiday buying guide

The Ripple Effect

The State of Brand Suitability

The 20 Most Blocked Keywords in August 2019

Enhance ad memorability in a content-saturated world

Quality Casts Powerful Halo Over Advertising Perception

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