Major automaker drives campaign efficiency and performance
Major automaker drives campaign efficiency and performance with a single brand safety, viewability, and ad fraud transparency solution. Read the case study.
The 20 most blocked keywords by auto brands
The 20 most blocked digital advertising keywords by automotive brands.
Brand safety in a social world
Brand safety is a problem on social platforms. How can third party brand safety partners add transparency to walled gardens.
Why publishers are struggling to monetize Trump traffic
Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.
3 Trends: What’s in store for digital advertising in 2018
Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.
How to turn Returns Week into Exchange Week
Returns can take a big bite out of retailers' holiday profits. Learn to take advantage of lower fraud and higher viewability in early January to launch a digital campaign that will take the sting out of returns week.
The flavors of fraud: GIVT vs. SIVT
Invalid traffic costs the US digital marketing industry$4.6 billion every year. This traffic comes in two flavors: General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) learn the extent to which each will impact your campaign.
How to optimise your ads inside walled gardens
Breaking down walls means better optimisation The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. Actively collaborating on these platforms,...
An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov
An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov
Brand safety glossary
Brand safety refers to keeping brands’ campaigns – and reputation – safe from risky online content or environments.
