Brand safety: the essentials
Brand safety is essential. Protect your brand. With the proliferation of fake news and the changing socio-political climate, protecting your brand is more important than ever. Minimize the risk to your brand reputation.
Let’s get real: Detecting fraud takes a holistic approach
AdExchanger released an article DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’, in which DoubleVerify claims to have detected a new form of fraud. At the IAS Threat Lab we have a different perspective on what is...
5 things publishers must know about GroupM SEA Supply Summit
Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that...
Choosing a brand safety partner
Want to learn more about brand safety? Download our one sheet here.
The brand safety challenge today
Brand Safety concerns experience a resurgence in H1 2017 and continue to remain top-of-mind.
10 minutes with the Trustworthy Accountability Group (TAG)
Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but...
How to identify brand risk
Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
Media Quality Report: Q&A on fraud
Recently, we presented the results of the latest Media Quality Report for H1 2017. We were impressed by the number of insightful questions asked around the topic of ad fraud. Unfortunately, we were unable to respond to every inquiry during...
Media Quality Report: Q&A on viewability
During our recent webinar on the IAS Media Quality Report (MQR) H1 2017, we received many great questions about our viewability benchmarks and what they mean for the marketplace.
Closing the gap with uniform standards for viewability
Standardizing with the Open Measurement SDK With a 69% increase in mobile in-app use year-over-year, it’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. As an advertiser, and not unlike any other device,...
