Category: Uncategorized @apac

With programmatic spending increasing in digital campaigns, it’s more important than ever for marketers to bid and pay only for quality inventory that meets campaign standards.  Clem Birdsall (Pictured above), strategic partnership director, ANZ at IAS, writes, worldwide advertising spending is...

Marketing by mindset in 2022 As the industry prepares for a cookieless future and moves away from defined audience targeting, advertisers have a significant opportunity to be intentional with contextual tools. It will be important for marketers to understand the...

Digital marketing has advanced at a transformative pace in the past two years. At the center of this transformation lay programmatic, the technology that enables advertisers to reach their audiences through multiple digital touchpoints and at scale. According to Integral...