Z-RETIRE Archives

IAS’ Jessica Miles on Leadership in a Hybrid Workplace

It is 2019, the year before the world changed. I’m a good number of years into my career, and I finally feel I’ve found the right fit. I work for a great company surrounded by excellent team members and feel...

November 16, 2022

Brand Safety & Suitability Featured Guides In the media Proprietary Platforms

Post-Bid Brand Safety & Suitability on TikTok

IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability, Invalid...

October 17, 2022

Brand Safety & Suitability In the media programmatic

What can brands do to execute a diverse and inclusive media plan?

Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research. Diversity and representation are currently lacking in media planning, especially in the Asia-Pacific region, where video advertisements still...

July 4, 2022

Event: How can the marketing industry support the next generation of female leaders?

In the media Insights

Event: How can the marketing industry support the next generation of female leaders?

Media and marketing leaders from Mindshare, KFC, Xaxis, Bloomberg, Dentsu, AppLovin, Disney and Grab come together in Singapore to discuss how the industry can collaborate to support the next generation of female leaders. Singapore boasts the highest percentage of women...

May 25, 2022

94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds

CTV and Video Research Trends and reports

94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds

We’ve released our newest research on Connected TV (CTV) trends in Australia. The report explores how CTV is shaping the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience. Key highlights from...

May 24, 2022

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

Contextual Targeting Featured Trends and reports

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

The digital advertising landscape is shifting, and one thing has been made clear: Context is critical. Integral Ad Science’s research has shown that with advancements in machine learning and AI, content evaluation has evolved to provide insights into the sentiment...

April 28, 2022

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Featured In the media In the media Interviews Research Trends and reports

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022 Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media...

March 16, 2022

Ad Fraud Best practices

Quick Bytes Video: Ad Fraud

Our latest Quick Bytes videos have arrived! At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up...

November 23, 2021

Masters of Media – Richard O’Sullivan – InMobi

Insights Interviews

Masters of Media – Richard O’Sullivan – InMobi

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Richard O’Sullivan is the Vice President & General Manager for Australia & New Zealand...

July 6, 2021

Quick Bytes Video: Artificial Intelligence use in advertising

Editor's picks Essentials Fundamentals Quick tips Stories

Quick Bytes Video: Artificial Intelligence use in advertising

Watch IAS's Quick Bytes video explaining the latest innovation in digital ad verification and our first video tackles AI and Machine Learning.

January 20, 2021

Category: Z-RETIRE

IAS’ Jessica Miles on Leadership in a Hybrid Workplace

Post-Bid Brand Safety & Suitability on TikTok

What can brands do to execute a diverse and inclusive media plan?

Event: How can the marketing industry support the next generation of female leaders?

94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Quick Bytes Video: Ad Fraud

Masters of Media – Richard O’Sullivan – InMobi

Quick Bytes Video: Artificial Intelligence use in advertising

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Category: Z-RETIRE

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