On Demand: While the Cookie Crumbles, Will Contextual Targeting Rise?

For years, we’ve been using cookies to track our website visitors and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies will change dramatically with Google’s announcement that it will phase out third-party cookies on Chrome browsers by 2022.

Join industry experts, Jess Miles, ANZ Country Manager, IAS, Jonas Jaanimagi, Tech Lead, IAB Australia, Melissa George, Digital Media Manager, GSK, and Christophe Eymery, Head of Media & Customer Engagement, SEEK as they discuss these challenges and how marketers in Australia can pivot their digital strategies to account for the upcoming changes in the industry.

This webinar is now available on-demand. Download and watch below!

Key topics of discussion include:

• The consequences of the death of third-party cookies
• The impact of customer data privacy regulations and how marketers can navigate a permissions based economy
• How marketers in Australia will pivot their strategies in a cookieless world
• The role contextual targeting will play in driving relevance and resonance and its impact on publishers.