IAS brings Brand Safety and Suitability measurement to YouTube Shorts

Run with confidence on YouTube Shorts

Short-form video has swiftly become a key component of digital advertising campaigns. Reaching more than two billion users worldwide, YouTube Shorts is one of the most popular short-form video platforms in the world, making it an essential tool for marketers to reach a vast and engaged short-form video audience.

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube. 

With Brand Safety and Suitability measurement on YouTube Shorts, marketers get:

• Valuable third-party assurance that ads running on YouTube Shorts are appearing in brand safe and suitable environments at the video-level and aligned with the GARM framework
• Comprehensive coverage with Brand Safety and Suitability reporting across 30+ languages, alongside Viewability and Invalid Traffic measurement with Total Media Quality for YouTube

Access the most actionable data to maximise returns on your investment on YouTube Shorts inventory.

Download the one sheet now to get started.