Go For Gold: Protect Your Brand And Maximize Winter Games Impact

Enhance brand protection across the Open Web, Social Media, and CTV

The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms.

But the surge in media spending during major tentpole events can amplify risk. When competition for premium placements is intense, high-stakes moments become a target for ad fraud, low-quality inventory, and brand risk. 

Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact, helps you protect your premium investments and use the global stage to your advantage. 

Here’s what you’ll find in the guide:

• See how fraudulent activity sharply escalated during the last Winter Games, nearly doubling the global benchmark
• The amount of ad spend siphoned by fraud on CTV (yes, CTV) — and what to do about it 
• Understand how to successfully navigate the high-volume environment of social media, where millions of fans connect in real-time

Plus, get a look at curated contextual targeting segments — covering everything from Winter Apparel to Luxury Holidays — that allow your brand to intersect with the interests of consumers who are tuned in to the Games.

Don’t leave protection to chance. Download the guide now to maximize campaign success during the 2026 Winter Olympics.

DOWNLOAD THE GUIDE