The 2022 Industry Pulse

As 2021 winds down and the industry reflects on the last year, IAS conducts our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

In our survey of top media experts, IAS discovered:

• 40% of media experts expect to invest in new platforms like TikTok, a number that has nearly doubled year-over-year
• 76% of those surveyed expect consumer uptake of video streaming to remain strong even if COVID-19 restrictions fully lift
• 60% of respondents cited trust and transparency as key factors impacting social media spend in 2022

Interested in learning more? Download the 2022 Industry Pulse and join us in helping advertisers and publishers anticipate, innovate, and excel in the coming year.