Author at Integral Ad Science

Integral Ad Science at Advertising Week XII

Integral Ad Science, IPG Media Labs, and Cadreon recently conducted a collaborative study that shed light on one of the biggest issues affecting advertising - viewability. The top-line findings of the study were presented at Advertising Week.

October 2, 2015

Channels CTV & Video Resources

Money’s coming to video but the industry isn’t ready

Kevin Lenane, GM of Video, dives into the obstacles that video advertising faces in AdExchanger's "On TV and Video" column.

September 28, 2015

Resources

Know what you measure. And why.

Kiril Tsemekhman, Chief Data Officer, reveals how to measure what matters most to marketers at AdExchanger's Omni.Digital conference on September 10, 2015.

September 11, 2015

Media Quality Reports Research

Integral Media Quality Report Q2 2015

Integral Ad Science’s Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. IAS processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad...

August 20, 2015

Channels CTV & Video Resources

Time for advertisers to really know what they’re getting online

Demand for video advertising is soaring with annual double-digit growth projected for the foreseeable future. This means now is the time for the industry to develop adequate checks and balances to ensure advertisers are buying what they think they’re buying...

August 12, 2015

Mobile advertisers need a cookie-crumb trail to follow

Channels Mobile & In-App Resources

Mobile advertisers need a cookie-crumb trail to follow

Despite influx of investment, mobile still faces significant measurement challenges preventing us from truly understanding the impact of the medium. The primary reason behind this challenge is the lack of cookies in mobile applications.

July 10, 2015

Resources Topics Viewability

100% viewability – an impossible dream?

To run the most effective campaigns, advertisers need to think beyond viewability and address brand safety as well as fraud. Intrinsically linked, we believe online media quality is the key.

July 7, 2015

Resources

France | CBNews: Integral Ad Science: A quantitative indicator, contact target

Our Managing Director of France, Yann Le Roux, covers the partnership between Integral Ad Science and Mediamétrie, and speaks to the highly anticipated launch of the new industry metric, Video GRP.

June 9, 2015

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Resources

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Over the past couple of years, the industry has gradually awakened to the reality of widespread bot activity defrauding advertisers and devaluing inventory. Solutions have sprung up focused on hunting down and stopping these botnets, but ad fraud does not...

June 4, 2015

Resources Topics Viewability

Three viewability misconceptions every media buyer and publisher should know

Harmon Lyons, VP of Business Development, clarifies common misunderstandings surrounding viewability and expands on what the advertisers needs to look out for when optimizing on viewable impressions.

May 29, 2015

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IAS Team

MORE POSTS BY IAS Team

Integral Ad Science at Advertising Week XII

Money’s coming to video but the industry isn’t ready

Know what you measure. And why.

Integral Media Quality Report Q2 2015

Time for advertisers to really know what they’re getting online

Mobile advertisers need a cookie-crumb trail to follow

100% viewability – an impossible dream?

France | CBNews: Integral Ad Science: A quantitative indicator, contact target

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Three viewability misconceptions every media buyer and publisher should know

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IAS Team

MORE POSTS BY IAS Team

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