How marketers can achieve brand safety and suitability to drive superior results
The digital advertising landscape is unpredictable, threatening the strength of brands with waves of new content by the second. New media channels, the growth of user-generated content, and the continuous risk of unsuitable content constantly challenge a brand’s reputation and ability to drive results at scale.
So, how can marketers minimize risk while simultaneously increasing return on ad spend (ROAS)?
In our latest white paper, Building an Unbreakable Brand, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies. In these pages, we introduce our measure, calibrate, and optimize approach through a series of case studies to show how our performance-driven brand safety and suitability strategies minimize risk and improve performance at scale for brands across the digital ecosystem.
In this white paper, you'll find out:
- How IAS has helped marketers decrease fail rates by 53% to save nearly $800,000 for a brand annually
- How IAS helped an advertiser improve cost per acquisition (CPA) by 74%
- Why IAS’s Total Media Quality is powering the next generation of measurement
Marketers, now is the time to drive superior results with unbreakable brand safety and suitability. Download the white paper, Building an Unbreakable Brand, to get started today.