Quality Attention For Publishers and Platforms
Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Read more here.
How Show-Level Data is Transforming Connected TV Advertising
The digital advertising landscape is undergoing a monumental shift with the rapid rise of Connected TV (CTV). As viewers increasingly move from traditional linear TV to streaming platforms, advertisers are uncovering new opportunities and challenges. At the heart of this...
IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement
IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.
Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation
IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation. With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns...
How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement
Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.
How To Maximize Political Ad Performance in Swing States
The IAS Election Lab explored contextual targeting across seven key swing states — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin — to pinpoint the top-performing segments based on volume, media quality, and campaign results. Read more here.
IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement
IAS and Roblox are bringing industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access trusted global third-party measurement to verify that their Roblox in-experience advertisements are driving engagement...
Total Media Quality Now Live for Pinterest
IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.
What is Brand Suitability?
In today’s hyper-connected world, every ad placement is a reflection of your brand. Whether it’s on a website, a social feed, or a streaming platform, where your ads appear shapes how consumers perceive you. Yet, with the rise of automated...
Why Does Sustainability Measurement Matter?
What is sustainability measurement? Sustainability measurement is the practice of measuring, campaigning, and optimizing while minimizing the amount of CO2 or other harmful emissions caused from marketing efforts. While you may not think tech companies play a role in the...
