Resources Archives

Digital trading and the media obstacles

There is a huge amount of time, energy, money and other assets dedicated to getting a brand's advertising story right. From research to the most compelling creative that an ad agency can produce; the effort that goes into creating an...

April 15, 2016

Insights Open Web

Featured partner: AudienceScience

We interviewed Tim Barnes, Chief Product Officer at AudienceScience.

April 6, 2016

Channels CTV & Video Resources Topics Viewability

How to meet advertiser viewability demands

Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.

April 6, 2016

Resources Topics Viewability

Marketers should stop relying on hover rate

CEO, Scott Knoll, dives into the importance of establishing success metrics, and why placing value in hover rates does more harm than good.

April 5, 2016

Resources Topics Viewability

Publisher inventory quality data – asset or liability?

Today's biggest digital advertising challenges in online media quality have often troubled publishers that see incorporating viewability rates into the workflow as diminishing the value of their inventory, and making certain impressions impossible to sell.

March 25, 2016

Why marketers need to “be bothered” to find the right viewability vendor

Resources Topics Viewability

Why marketers need to “be bothered” to find the right viewability vendor

Our CRO, Mike Iantosca, points out the major pitfalls marketers can avoid when partnering with the right viewability vendor.

February 25, 2016

CTV & Video Insights Viewability

Video viewability: Kevin Lenane at Beet Retreat 2016

While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline...

February 18, 2016

Media Quality Reports Research

Integral Media Quality Report Q4 2015

Integral Ad Science’s Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. IAS processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad...

February 17, 2016

Insights Publisher

An interview with Dean Cook, Ad Technology Manager at Time Inc. UK

We recently sat down with Dean Cook, ad technology manager at Time Inc. UK to discuss viewability, discrepancies, and Pub Expert, our solution for publishers.

February 8, 2016

Insights Research Resources

Putting the science behind the standards

Over the course of 2015, IPG Media Lab, Integral Ad Science and Cadreon partnered to undertake a large-scale research study, the first of its kind, on viewability. With the goal of quantifying the relationship between viewability and brand metrics, the...

February 2, 2016

1 2 … 53 54 55 … 57 58

Category: Resources

Digital trading and the media obstacles

Featured partner: AudienceScience

How to meet advertiser viewability demands

Marketers should stop relying on hover rate

Publisher inventory quality data – asset or liability?

Why marketers need to “be bothered” to find the right viewability vendor

Video viewability: Kevin Lenane at Beet Retreat 2016

Integral Media Quality Report Q4 2015

An interview with Dean Cook, Ad Technology Manager at Time Inc. UK

Putting the science behind the standards

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: Resources

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.