Germany | Absatzwirtschaft: When Viewability Becomes More Important than Media Quality
Viewability as the new currency in digital advertising and strategic changes the German market can make to adopt the latest metric.
Featured partner: Drawbridge
Interview with Brian Ferrario, VP of Marketing at Drawbridge.
Cynopsis Media: Case Study: Three Steps to a Successful Media Quality Strategy
Bobby Bailey, Director of Analytics, explains the importance in demanding a higher standard of media quality.
The video landscape is a changin’
With the escalating importance of video advertising, we’ve been carefully examining the overall video landscape and its evolution.
It’s time to start thinking about inventory quality data as an asset, rather than a liability
Four steps you can take to put your media quality data to work and grow your business.
Digital & politics: seizing the right ad opportunities
Many expect this 2016 election to have a huge impact on the digital advertising industry. Political marketers need to put up safeguards to protect themselves from a few key concerns.
Fraud – the game of cat and mouse
Fraud can cost advertisers billions of their digital ad spend annually, and as such the online advertising industry is on a mission to uncover fraudulent activity. However, both buy and sell sides of the industry are benefitting from the new...
MediaPost: Ad-Tech Gridlock: Discrepancies Between Buy And Sell Sides Challenge Publishers
There are two different types of discrepancies in the digital advertising space: those between vendors, and those between buy-side and sell-side ad servers. With the sheer amount of ad tech players, these challenges likely will continue.
Integral Media Quality Report Q3 2015
Integral Ad Science’s Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. IAS processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad...
The current state of media quality in digital advertising
The Integral Ad Science Q3 2015 UK Media Quality Report highlights the current state of media quality in online advertising, presenting an analysis of trends in viewability, online brand safety risk and ad fraud.
