Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    Audio
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
US US
UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    Audio
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About
    Quality Impressions™
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
US US
UK UK DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Resources
  3. | Germany | Absatzwirtschaft: When Viewability Becomes More Important than Media Quality
January 13, 2016 by IAS Team

Germany | Absatzwirtschaft: When Viewability Becomes More Important than Media Quality

Resources
Share:

Die Digital-Advertising-Branche richtet ihr Augenmerk verstärkt auf Viewability (ob Ad Impressions gesehen wurden oder nicht). Sichtbarkeit dient inzwischen als Qualitätskriterium und wichtigster Indikator für die Performance einer Online-Display-Kampagne.

Sichtbarkeitsziele in den USA

In den USA scheint die Werbebranche beim Thema Viewability schon einen Schritt weiter zu sein. Im Jahr 2015 sind Werbungtreibende verstärkt dazu übergegangen, nur für sichtbare Anzeigen zu bezahlen. Somit zeigt sich, dass Viewability immer mehr zur neuen Währung im Online Advertising wird. Es gab sogar Vorstöße von Shell und Unilever, die ihre eigenen Standards für Viewability definiert und diese für ihre digitalen Transaktionen verwendet haben. Für einige Werbungtreibende sind die Sichtbarkeits-Ziele inzwischen fast genauso wichtig wie traditionelle Performance-Messgrößen. Die Einkaufsseite bereitet sich global darauf vor, sichtbare Anzeigen ins Zentrum aller zukünftigen Handelsgeschäfte zu stellen.

Read more here.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

Watch On-Demand: Driving Campaign Efficiency with IAS and Google
Watch On-Demand: Driving Campaign Efficiency with…
Learn more ›

April 27, 2022 by IAS Teams

The 2022 Industry Pulse
The 2022 Industry Pulse
Learn more ›

December 17, 2021 by IAS Teams

H1 2021 Media Quality Report
H1 2021 Media Quality Report
Learn more ›

October 19, 2021 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.