Events & Videos Archives

Avoid risky content. Protecting your digital investment.

The news cycle is tumultuous, fake news is still proliferating online, and adult content is still pretty popular. Brand safety challenges abound and for marketers scaling their campaigns, the risk of winding up next to something unsavory has never been...

July 24, 2018

Transparency in digital: H2 2017 Media Quality Report

Events & Videos Research Resources

Transparency in digital: H2 2017 Media Quality Report

The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss U.S. media quality brand safety benchmarks from the U.S. and around the globe. H2 2017, saw many headlines lauding the challenges brands face...

April 10, 2018

Ad Fraud Brand Safety & Suitability Channels Events & Videos Mobile & In-App

Dig into the Data: Keeping your brand safe in a mobile-first world

Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We...

February 20, 2018

Brand Safety & Suitability Events & Videos Publisher Topics Viewability

Navigating midterm election advertising

The stakes are high for digital publishers who will see increased spending matched with increased scrutiny from regulators during midterm season. In our webinar “Navigating Midterm Election Advertising” we spoke to publishers about how to meet regulatory requirements, package PMPs,...

January 30, 2018

Tricks of the trade: 2017 Holiday Edition

Events & Videos

Tricks of the trade: 2017 Holiday Edition

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest information on viewability, brand safety, and ad fraud. Leverage these tips and tricks to increase scale without sacrificing quality and...

November 23, 2017

Ad Fraud Brand Safety & Suitability Events & Videos Research Resources Topics Viewability

Transparency in digital: H1 2017 Media Quality Report

In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.

September 18, 2017

Make it count: practical tips to improve your viewability

Events & Videos Topics Viewability

Make it count: practical tips to improve your viewability

People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers. What can you do to save your digital, and your bottom line? In...

June 6, 2017

Brand Safety & Suitability Events & Videos Resources Topics

Protect your brand: how can you avoid inappropriate online content?

In this on-demand webinar, we explain how brand safety problems occur, how they can impact both direct and programmatic buys, and what can be done about them. We will reveal best practices so advertisers, publishers and technology companies can effectively...

April 26, 2017

Transparency in digital: H2 2016 Media Quality Report

Events & Videos Media Quality Reports Research

Transparency in digital: H2 2016 Media Quality Report

In this on-demand webinar, we present the results from the H2 2016 Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how...

April 11, 2017

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Category: Events & Videos

Avoid risky content. Protecting your digital investment.

Transparency in digital: H2 2017 Media Quality Report

Dig into the Data: Keeping your brand safe in a mobile-first world

Navigating midterm election advertising

Tricks of the trade: 2017 Holiday Edition

Transparency in digital: H1 2017 Media Quality Report

Make it count: practical tips to improve your viewability

Protect your brand: how can you avoid inappropriate online content?

Transparency in digital: H2 2016 Media Quality Report

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